In this article...
- 1 Getting Approved by Facebook Ads (and Google):
Getting Approved by Facebook Ads (and Google):
If you’re having a hard time trying to get your Facebook ads “that you know are perfectly acceptable” approved, then this tip I got told SHOULD help.
This isn’t a gimmick, a loophole, a hack or an email support ‘template’ designed to trick Facebook or Google into approving you.
If that’s what you’re looking then..
- This is not what this post is about and it isn’t going to help you.
- Whatever you’re attempting to do that requires ‘tricking’ Facebook or Google into approving your ads, is
probablynearly definitely breaking their rules and you already know it.
Google and Facebook both have their own Ad Policies and guidelines:
It’s a good idea to read both sets of guidelines fully and bookmark them.
I like to review them every 6 weeks. because they often change, especially Facebook. Google less so.
It’s worthwhile doing it, because I’ve seen countless people get their Ads rejected or their accounts closed permanently, because they’ve tried to do something that violates policy on the day they submitted their Ad, but it WASN’T a violation a few months prior.
So keep an eye on the guidelines for whichever network you’re running Ads on. Bookmark it.
I like to keep important documents in Evernote.
Keep in mind also, I haven’t seen your ad and I don’t know what you’re trying to sell.
As a general rule, the following categories will always have a hard time getting past either of Facebook’s or Google’s Aprroval team:
- Make Money Online, MLM’s (Multi Level Marketing) and any kind of Biz-opp
- Weight loss, Supplements or any chronic health conditions.
I knew a guy who was spending in excess of $100,000 dollars PER month on Google Ads in the Mens’ Muscle Building supplement’s space.
It’s one of the most aggressive and volatile Niches online and it’s also the most scrutinized.
On an almost monthly basis he was being reviewed by Google Ads to the point that he had to put full disclaimers in 16pt font under every single buy button on his website.
Even though he complied, the scrutiny didn’t stop, in the end he got so fed up with being constantly reviewed, he sold his website and his business.
- Some personal development verticals are also heavily scrutinised (especially those that guarantee a certain type of lifestyle or success)
So those are the ones that this post is going to be most relevant to, outside of those markets, you’ve got to be doing something seriously questionable to have trouble getting your ads running.
This is universally applicable and it’s one of the best pieces of Facebook ads (or any paid traffic) advice I’ve heard in years…
This is especially useful for keeping compliant even when they’re changing the rules on an almost weekly basis.
“Don’t run ANY Facebook or Google Ad(s) you wouldn’t gladly and proudly put in front of your Grandmother...”
Simple but when I heard it, I thought it was brilliant.
This might even be too simplistic for some of you reading this, but it’s a great rule of thumb to follow.
If you’re currently in the situation where one of your Facebook or Google Ads has been disapproved or rejected, then take a step back and ask yourself whether you’d be happy showing it to your Grandmother.
If you can’t CONFIDENTLY answer yes to that question, don’t submit the Ad and re-think the angle.
Our job as affiliates is to drive traffic to offers and pick up paychecks.
If you’re going the paid traffic route, we’ve got to play by the rules, unless you’re spending gobs and gobs of money, I’m talking at least $10k a week, in which case, you can bend the rules…a bit.
I’ve got it on fairly decent authority from somebody with direct access to a facebook account rep, that they can turn a blind eye to high level spenders.
It’s the reason that when you’re scrolling through your newsfeed, you see an Ad and you wonder how it ever got approved.
But for most of you reading this, you can’t play the high spend / high budget ads game ….yet.
Highly effective ads incorporate direct response copywriting methodology, the PROBLEM with that is, direct response copywriting principles usually won’t pass Facebook Ads (or Google Ads) scrutiny.
So how do you get around it?
Here’s 3 of the best Facebook ads I’ve seen APPROVED and running On Facebook right now…
…by the way, I didn’t pull these out of my ass, these ads have produced serious wedge for those that ran them, millions.
Examples of Successful Facebook Ads
Here they are drumroll:
Each of these ads are currently running on Facebook.
They get their points across without breaking Facebook’s rules or Ad Guidelines.
Examples of Successful Google Ads
Here’s some more examples of Google Display Ads running on Google’s GDN (Google Display Network):
None of them break the number one golden rule:
If granny wouldn’t like it…don’t submit it”.